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Privacy Policy

This Privacy Policy explains how Betti, operated through the website bettiw.com, collects, uses, shares and protects your personal data. It applies to all players, registered account holders, and other visitors who access or use bettiw.com from the United Kingdom and, where applicable, from other jurisdictions. By using bettiw.com, you acknowledge that your personal data will be processed in accordance with this Privacy Policy.

This Privacy Policy is prepared primarily under the UK General Data Protection Regulation ("UK GDPR") and the UK Data Protection Act 2018, and takes into account other applicable privacy laws where relevant. It should be read together with our Terms and Conditions and any game- or promotion-specific rules displayed on bettiw.com.

Effective date: 1 January 2025
Last updated: 6 November 2025

Who We Are

The data controller responsible for your personal data in connection with Betti and the website bettiw.com is:

Betti UK Limited
1st Floor, 2 London Wall Place
London, EC2Y 5AU
United Kingdom

Betti UK Limited is a UK-licensed remote gambling operator authorised and regulated by the UK Gambling Commission for the provision of online casino games and sports betting to customers in the United Kingdom. Within the wider Betti group, certain services may also be provided by related companies, including SGA B.V. (registered in Curaçao) and Sceptre Gaming Limited (registered in Malta), which may act as processors or, in limited cases, joint controllers for specific activities (for example, platform operations or game provision) in relation to bettiw.com.

If you have any questions about this Privacy Policy or about how we handle your personal data, you can contact us using the details below:

  • Primary support and privacy contact email: [email protected] (please include "Privacy" in the subject line for data protection queries).
  • Online contact form: via the contact form available on bettiw.com (where provided).
  • Data Protection Officer / Data Protection Contact: You may contact our Data Protection Officer (or the data protection department acting in that role) through the email address above or by writing to "Data Protection Officer, Betti UK Limited" at the postal address listed in this section.

What Personal Data We Collect

We collect and process different categories of personal data when you visit bettiw.com, create an account, use our services, or communicate with us. The specific data we collect will depend on how you interact with Betti, but it will generally include:

Identification and contact data

  • Account details: full name, username, date of birth, email address, residential address, country of residence, and telephone number (where provided).
  • Verification data (KYC/AML): copies of identity documents (such as passport, national ID card, driving licence), proof of address (such as utility bills), and any additional information that we are legally required to obtain to verify your identity, age, and source of funds.

Technical and device data

  • Technical identifiers: IP address, device identifiers, browser type and version, operating system, language settings, time zone, and mobile network information.
  • Usage data: login dates and times, pages visited, clicks, navigation paths, time spent on pages, and links you access from emails we send to you.
  • Network and security data: information about your connection to bettiw.com, including logs related to suspicious activities, failed login attempts, VPN/proxy indicators, and geolocation signals used to determine your jurisdiction and to enforce our policies (including the prohibition of VPN/proxy use to mask your real location).

Payment and financial data

  • Transaction data: deposits, withdrawals, bonus credits, wagers, winnings, refunds, chargebacks, and related timestamps.
  • Payment method data: limited payment card details (such as card type, masked card number, expiry date), e-wallet details, bank account identifiers, and information returned by payment providers (such as authorisation codes or fraud risk scores). We do not store your full card number in plain text and rely on authorised payment providers to process card data securely.

Gameplay and behavioural data

  • Betting and game history: games played, stakes, outcomes, game session durations, and game preferences across the casino and sportsbook sections of bettiw.com.
  • Responsible gambling data: deposit limits, loss limits, reality check settings, time-out and self-exclusion status, including information related to participation in national self-exclusion schemes such as GAMSTOP.
  • Behavioural analytics: aggregate and pseudonymised data derived from your interactions (for example, frequency of play, typical session times, and response to certain offers) used to understand player behaviour and to promote safer gambling.

Communications and support data

  • Customer support communications: emails, messages sent via contact forms, and live chat transcripts, including information related to complaints, technical issues, and account queries.
  • Call or chat metadata: timestamps, communication channels used, and notes recorded by our support and risk teams.

Cookies and similar technologies

  • Cookies: small text files placed on your device that store information about your preferences, log-in status, and usage of bettiw.com.
  • Similar technologies: web beacons, pixels, SDKs, and local storage objects used to recognise your browser or device, to measure interactions with our site and marketing communications, and to help prevent fraud and misuse.

Where we collect personal data that is strictly required for regulatory compliance or to provide our services (for example, age verification or monitoring for fraud), failure to provide such data may mean that we cannot open or maintain your account, or that we must restrict or close your access to bettiw.com.

Legal Basis for Processing

We process your personal data in accordance with the UK GDPR and other applicable laws. Depending on the specific processing activity, we rely on one or more of the following legal bases:

  • Performance of a contract: We process your personal data when it is necessary to perform the contract we have with you or to take steps at your request before entering into a contract. This includes:
    • Creating and managing your Betti account on bettiw.com.
    • Processing deposits, wagers, and withdrawals.
    • Providing customer support and resolving technical issues.
    • Operating games, promotions, and loyalty programmes that form part of our services.
  • Compliance with legal obligations: We process your data when required to comply with legal and regulatory obligations, including those imposed by the UK Gambling Commission and anti-money laundering, counter-terrorist financing, sanctions, and responsible gambling rules. This includes:
    • Carrying out age, identity, and affordability checks.
    • Monitoring transactions for suspicious or unlawful activity.
    • Maintaining records for auditing, tax, accounting, and regulatory reporting.
    • Cooperating with law enforcement, courts, tax authorities, and regulators (including the UK Gambling Commission and, where applicable, other supervisory bodies).
  • Legitimate interests: We process your data where it is necessary for our legitimate business interests or those of a third party, provided that these interests are not overridden by your rights and freedoms. Our legitimate interests include:
    • Ensuring the security and integrity of bettiw.com and our systems, including detecting and preventing fraud, misuse, VPN/proxy circumvention, bonus abuse, and account takeover.
    • Analysing and improving the performance, usability, and functionality of bettiw.com and our services.
    • Personalising content, offers, and recommendations within the site to make our services more relevant and to encourage safer gambling behaviours.
    • Establishing, exercising, or defending legal claims and managing business risks.
  • Consent: In certain cases, we rely on your consent to process your personal data. This includes:
    • Sending you electronic marketing communications (such as promotional emails, SMS, or push notifications) where consent is required under privacy and electronic communications laws.
    • Using non-essential cookies and similar technologies for analytics and advertising purposes.
    • Sharing data with certain advertising or affiliate partners where this is not strictly necessary for the provision of our services.
    You may withdraw your consent at any time, as explained in the "Your Rights" and "Cookies & Tracking Technologies" sections, without affecting the lawfulness of processing based on consent before its withdrawal.
  • Protection of vital interests and public interest: In rare circumstances, we may process data to protect your vital interests (for example, in the context of serious concerns about harm) or for reasons of substantial public interest recognised under applicable law, such as serious crime prevention or safeguarding in connection with problem gambling.

Purpose of Processing

We use the personal data we collect about you for the purposes described below and only to the extent permitted by law. In each case, we seek to limit processing to what is necessary and proportionate for the stated purpose.

  • Providing and managing our gambling services: To create, verify, and administer your Betti account on bettiw.com; to process deposits, wagers, and withdrawals; to deliver casino and sportsbook games; to ensure accurate and timely settlement of bets; and to provide customer support and dispute resolution.
  • Regulatory compliance and responsible gambling: To meet our obligations under gambling, AML, and other regulations, including verifying your age and identity, assessing affordability, conducting transaction monitoring, implementing responsible gambling tools, administering self-exclusion (including via schemes such as GAMSTOP), and reporting to or cooperating with regulators and law enforcement authorities.
  • Security, fraud prevention, and VPN enforcement: To protect the security of bettiw.com and our infrastructure; to detect and prevent fraud, money laundering, bonus abuse, multi-accounting, and unauthorised access; to identify and act on the use of VPNs, proxies, or similar technologies that hide your true location in breach of our Terms; and to enforce our rules, including suspension or closure of accounts and the voiding of bets where warranted.
  • Service improvement and analytics: To analyse how players use bettiw.com, including gameplay patterns, navigation flows, and site performance metrics; to test and develop new features, games, and promotions; and to improve our user interfaces, security controls, and customer support processes.
  • Marketing and personalisation: To send you marketing communications (where permitted or where you have consented) about our products, services, promotions, and loyalty schemes; to tailor marketing messages and in-site content to your interests; and to measure the effectiveness of our campaigns, including via affiliates and advertising networks.
  • Business operations and reporting: To manage our internal operations, including accounting, billing, risk management, internal audits, and corporate governance; and to produce anonymised or aggregated reports and statistics that do not identify you personally but help us understand our business performance and customer base.
  • Legal claims and enforcement of our rights: To establish, exercise, or defend legal claims; to investigate and respond to disputes or complaints; and to enforce our Terms and Conditions, including recovering debts or preventing unlawful behaviour.

Disclosure & Sharing

We will not sell your personal data. However, we may share your data with carefully selected third parties where this is necessary for the purposes set out in this Privacy Policy, where required by law, or where you have provided your consent. These recipients include:

  • Group companies and affiliates: Other entities within the Betti group (including SGA B.V. and Sceptre Gaming Limited, where involved in the operation of bettiw.com) that provide shared services such as platform hosting, risk management, and game content, subject to appropriate intra-group data protection arrangements.
  • Payment service providers and banks: Providers that process deposits and withdrawals, verify card or account ownership, perform fraud checks, and support chargeback handling and funds reconciliation.
  • Technical and operational service providers: Companies that provide hosting, cloud storage, IT support, security and anti-fraud tools, analytics services, email and SMS delivery, customer support software (including live chat), and other business systems needed to operate bettiw.com.
  • Game providers and platform partners: Licensed game studios and platform providers who supply casino games, live dealer content, and sportsbook solutions, to the extent necessary to operate those products and, where appropriate, to investigate technical or fairness issues.
  • Marketing, affiliate, and advertising partners: Partners who assist us with marketing, customer acquisition, loyalty programmes, and campaign analytics. Where required by law, we will only share data for these purposes with your consent and ensure that pseudonymisation or aggregation is used where possible.
  • Responsible gambling and self-exclusion schemes: National self-exclusion services such as GAMSTOP (for players in Great Britain) and other support organisations where we are required or permitted to share data relating to self-exclusion, responsible gambling measures, or potential harm.
  • Professional advisers: Lawyers, auditors, consultants, and other professional advisers who require access to data in the course of providing services to us, subject to confidentiality obligations.
  • Regulators, authorities, and law enforcement: The UK Gambling Commission, tax authorities, financial intelligence units, courts, police, and other governmental or regulatory bodies, in the United Kingdom or abroad, where disclosure is required or permitted by law or regulation (for example, to report suspicious transactions or to respond to lawful requests).
  • Business transferees: In connection with any merger, acquisition, restructuring, sale of assets, or similar corporate transaction involving Betti, your data may be disclosed to prospective or actual buyers and their advisers, subject to appropriate confidentiality and data protection safeguards.

Whenever we share personal data with third parties, we do so on the basis of appropriate contractual arrangements and safeguards to ensure that your data is processed lawfully, fairly, and securely, and only for the purposes described in this Privacy Policy or compatible purposes authorised by law.

International Transfers

Betti UK Limited is based in the United Kingdom, and many of our systems are hosted or supported within the UK and the European Economic Area ("EEA"), including Malta. However, some of our group companies, service providers, and partners are located, or may process data, outside the UK and the EEA, including (but not limited to) Curaçao, Canada, and the United States.

Where your personal data is transferred outside the UK (or, where applicable, the EEA), we ensure that appropriate protections are in place as required by data protection law. These safeguards may include:

  • Adequacy regulations: Transfers to countries or territories that have been formally recognised as providing an adequate level of protection for personal data by the UK government.
  • Standard contractual safeguards: Use of legally approved data transfer mechanisms, such as the UK International Data Transfer Agreement ("IDTA") or the UK Addendum to the EU Standard Contractual Clauses, which contractually require recipients to protect personal data to UK standards.
  • Certified frameworks and additional measures: Where applicable, reliance on recognised data protection frameworks or certifications (for example, participation of certain US-based providers in an approved data privacy framework), combined with risk assessments and additional technical and organisational measures such as encryption and access controls.

We will take steps to ensure that any non-UK/EEA recipients of your personal data provide a level of protection that is essentially equivalent to that required under UK data protection law. If you would like more information about the specific safeguards used for international transfers, you can contact us using the details in the "Who We Are" or "Complaints & Contacts" sections.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory obligations, to resolve disputes, and to enforce our agreements. Retention periods may vary depending on the type of data and the context of processing, but we apply the following general principles:

  • Account and identification data: Core account records, identity verification documents, and KYC/AML information are typically retained for the duration of your relationship with Betti and for a period of up to 5-7 years after the closure of your account or the last transaction, in order to comply with legal, regulatory, anti-money laundering, and tax obligations.
  • Transaction and gameplay data: Betting history, transaction logs, and related records are usually stored for at least 5 years after the relevant transaction or account closure, to meet regulatory requirements and to allow us to address disputes, audits, and investigations.
  • Responsible gambling and self-exclusion data: Data relating to self-exclusion, time-outs, limits, and interactions concerning safer gambling may be retained for the longer of (i) the duration of any self-exclusion period or responsible gambling measure, plus a reasonable follow-up period, and (ii) the minimum period required by applicable regulations or by national self-exclusion schemes such as GAMSTOP.
  • Marketing data: Information used for marketing purposes is retained until you withdraw your consent or object to such processing, or until we determine that it is no longer accurate or useful. We may keep a limited record of your marketing preferences (for example, your opt-out status) indefinitely to ensure that we continue to respect your choices.
  • Customer support and complaint records: Communications and records relating to customer support and complaints are kept for as long as necessary to handle your issue and for a subsequent period (typically up to 6 years) where needed to evidence our compliance, resolve disputes, or meet legal obligations.
  • Technical and security logs: Security, VPN/proxy detection, and system logs are retained for periods that support our security operations and legal obligations (often between 1 and 5 years), depending on the sensitivity of the information and the relevant regulatory context.

When we no longer need personal data for the purposes described in this Privacy Policy, we will either delete it securely or anonymise it so that it can no longer be linked to you. Where deletion is not immediately possible (for example, due to backup systems), we will store the data securely and isolate it from further processing until deletion is feasible.

Your Rights

Under the UK GDPR and other applicable data protection laws, you have a number of rights in relation to your personal data. We also seek to align our practices, where relevant, with the principles of other privacy frameworks, including the EU GDPR and, where applicable, Mexican data protection law (for example, the Federal Law on Protection of Personal Data Held by Private Parties and related regulations). Your available rights will depend on your place of residence and the laws that apply to our processing, but they generally include:

  • Right of access: You can request confirmation of whether we process your personal data and obtain a copy of the data we hold, along with information about how we use it.
  • Right to rectification (correction): You can ask us to correct inaccurate or incomplete personal data about you. Where possible, you can update certain details directly in your Betti account on bettiw.com.
  • Right to erasure (deletion / cancellation): You can request the deletion of your personal data in certain circumstances, for example where the data is no longer necessary for the purposes for which it was collected, or where you have withdrawn consent and there is no other legal basis for processing. We may need to retain some data where required by law or where we have overriding legitimate interests (for example, to comply with AML obligations).
  • Right to restriction of processing: You can ask us to restrict the processing of your personal data in certain situations (for example, while we verify the accuracy of data you contest, or where processing is unlawful but you prefer restriction to deletion).
  • Right to object: You may object at any time to processing that is based on our legitimate interests, including profiling, on grounds relating to your particular situation. We will stop such processing unless we have compelling legitimate grounds that override your interests, rights, and freedoms, or the processing is required for legal claims. You always have the right to object to the use of your data for direct marketing, and we will honour that objection.
  • Right to data portability: Where processing is based on your consent or on a contract and is carried out by automated means, you may request to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to have that data transmitted to another controller where technically feasible.
  • Right to withdraw consent: Where we rely on your consent, you can withdraw it at any time. This will not affect the lawfulness of any processing that took place before your withdrawal, but we will cease the relevant processing going forward (for example, we will stop sending marketing emails or disable non-essential cookies).
  • Rights under Mexican law (ARCO rights, where applicable): If you are located in Mexico and Mexican data protection law applies to our processing of your data, you may have additional or overlapping rights often referred to as ARCO rights (Access, Rectification, Cancellation, and Opposition), as well as rights in relation to consent and limitation of use or disclosure. We will seek to address such requests in accordance with those requirements, to the extent they apply, while continuing to comply with our obligations under UK law.

How to exercise your rights: You can exercise your rights by contacting us at [email protected] or via the contact options on bettiw.com, clearly indicating that your request concerns data protection. To protect your privacy, we may need to verify your identity before acting on your request, for example by asking for additional information or documentation.

Response times and cost: We aim to respond to all valid requests without undue delay and, in any event, within one month of receipt. This period may be extended by a further two months where necessary, taking into account the complexity and number of requests; if so, we will inform you of the extension and reasons for delay. We will not normally charge a fee for handling your request. However, we may charge a reasonable fee or refuse to act on a request that is manifestly unfounded or excessive, in line with applicable law.

Cookies & Tracking Technologies

When you visit bettiw.com or use our services, we use cookies and similar technologies to recognise your device, enhance your experience, and support our operations. Cookies are small text files that are stored on your browser or device. Some cookies are essential for the functioning of the website, while others are used for analytics, personalisation, and marketing.

Types of cookies we use

  • Strictly necessary (functional) cookies: These cookies are essential for the operation of bettiw.com and for enabling basic features such as page navigation, secure log-in, and access to restricted areas like your account and cashier. Without these cookies, the site cannot function properly.
  • Preference cookies: These cookies remember your choices and preferences, such as language settings, display options, and cookie consent selections, to provide you with a more personalised and consistent experience.
  • Analytics and performance cookies: These cookies collect information about how visitors use bettiw.com, such as which pages are visited most frequently, how long users stay on pages, and whether they encounter error messages. We use this information in aggregated form to improve the performance and usability of our website and services.
  • Advertising and marketing cookies: These cookies are used to deliver relevant advertisements and promotional content on bettiw.com and on third-party websites or apps. They may also be used to limit the number of times you see a particular ad and to measure the effectiveness of campaigns. Some of these cookies may be set by third-party advertising networks or affiliates.
  • Session vs. persistent cookies: Session cookies are temporary and are deleted when you close your browser, while persistent cookies remain on your device for a predefined period or until you delete them.
  • First-party and third-party cookies: First-party cookies are set by bettiw.com, whereas third-party cookies are set by external providers (for example, analytics or marketing partners) that we work with.

Managing cookies and tracking technologies

  • Cookie banner and preferences: On your first visit to bettiw.com (and periodically thereafter), you will see a cookie banner where you can accept or reject non-essential cookies and, where available, manage your preferences by category. You can change your cookie choices at any time via the cookie settings tool on the website, if provided.
  • Browser settings: Most browsers allow you to block, delete, or disable cookies through their settings. Please note that blocking all cookies may impair the functionality of bettiw.com, and essential cookies are required for certain services (such as logging in and placing bets) to work correctly.
  • Do Not Track and similar signals: Our systems do not currently respond to all browser "Do Not Track" signals, but you can control many tracking technologies through your cookie settings and browser options as described above.
  • Other technologies: Where we use non-cookie technologies such as pixels or SDKs for analytics or marketing, we apply similar controls and, where required, rely on your consent in the same way as for non-essential cookies.

Data Security

We take the security of your personal data, your account, and your transactions on bettiw.com very seriously. Betti UK Limited implements a combination of technical and organisational measures designed to protect your data against unauthorised access, alteration, disclosure, or destruction, and to ensure the confidentiality, integrity, and availability of our systems.

  • Encryption in transit and at rest: Data transmitted between your browser and bettiw.com is protected using industry-standard encryption technologies (such as TLS 1.2 or higher). Sensitive data is stored using appropriate encryption or pseudonymisation techniques, and access to encryption keys is strictly controlled.
  • Access controls and authentication: Access to personal data is limited to authorised personnel and service providers who need it to perform their duties. We use role-based access controls, strong authentication mechanisms, and, where appropriate, multi-factor authentication to reduce the risk of unauthorised access.
  • Network and infrastructure security: Our systems are protected by firewalls, intrusion detection and prevention systems, anti-malware tools, and continuous monitoring to detect suspicious activities, including attempts to access bettiw.com via VPNs, proxies, or other methods that violate our Terms and Conditions.
  • Secure development and testing: We follow secure coding practices and conduct testing and review of our platforms and applications to identify and remediate vulnerabilities. Where appropriate, we engage independent specialists to perform security assessments or audits.
  • Staff training and confidentiality: Employees and contractors who handle personal data receive training on data protection, information security, and responsible gambling obligations. They are bound by confidentiality obligations and are subject to disciplinary measures if they misuse personal data.
  • Incident response and breach management: We maintain procedures for identifying, assessing, and responding to security incidents and suspected data breaches. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required by law, you, without undue delay.
  • Alignment with recognised standards: Our information security framework is designed with reference to widely recognised industry standards (such as ISO 27001 and SOC 2). While not every system is formally certified, we aim to maintain a level of security that is appropriate to the nature of our services and the sensitivity of the data we process.

Complaints & Contacts

If you have any questions, concerns, or complaints about how we handle your personal data, or if you wish to exercise your rights, you can contact us using the details below. We encourage you to contact us first so that we can try to resolve your issue directly.

  • Email (primary contact): [email protected] (please specify that your query relates to privacy or data protection).
  • Postal address: Data Protection Officer, Betti UK Limited, 1st Floor, 2 London Wall Place, London, EC2Y 5AU, United Kingdom.
  • Online contact form: Where available on bettiw.com, you may submit queries or complaints via the website contact form.

Internal complaint handling: We will acknowledge receipt of your complaint or request as soon as reasonably possible. Our aim is to investigate and respond substantively within one month. For complex matters, we may need more time (up to a total of three months), in which case we will inform you of the extension and keep you updated. We will not charge you for raising a good faith complaint about our privacy practices.

Right to complain to a supervisory authority (UK): If you are not satisfied with our response, or you believe that our processing of your personal data does not comply with applicable law, you have the right to lodge a complaint with the UK data protection supervisory authority:

  • Information Commissioner's Office (ICO)
    Wycliffe House, Water Lane
    Wilmslow, Cheshire, SK9 5AF, United Kingdom
    Website: https://ico.org.uk
    Helpline (UK): +44 (0)303 123 1113

Supervisory authorities in other jurisdictions: If you are located in the European Economic Area and EU data protection law applies to our processing of your personal data, you may also have the right to lodge a complaint with your local data protection authority. Contact details for EU authorities are generally available on the website of the European Data Protection Board.

Mexican data protection authority (where applicable): If you are located in Mexico and Mexican privacy law applies to our processing of your data, you may also contact the Mexican data protection authority (Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales - INAI) to raise concerns or exercise rights under that framework. Further information is available on INAI's official website.

Other dispute resolution bodies (gambling-related issues): For gambling-service disputes (for example, bet settlement or game outcomes) that are not specifically about data protection, you may have access to independent alternative dispute resolution (ADR) bodies such as IBAS (Independent Betting Adjudication Service), in accordance with our Terms and Conditions and UK Gambling Commission requirements. These channels do not replace your right to contact data protection authorities about privacy matters.

Updates

We may update this Privacy Policy from time to time to reflect changes in our services, legal and regulatory developments, or our internal practices. When we make changes, we will revise the "Last updated" date at the top of this Privacy Policy, and, where appropriate, provide additional notice.

  • Notification methods: For material changes that significantly affect how we process your personal data or your rights, we will use one or more of the following methods:
    • Posting a prominent notice on bettiw.com (for example, a banner or pop-up message).
    • Sending an email notification to the address associated with your Betti account.
    • Displaying an alert or message in your account area or dashboard when you log in.
  • Advance notice for significant changes: Where feasible and required, we will give you at least 30 days' notice before material changes take effect. If you do not agree with the updated Privacy Policy, you may stop using bettiw.com and close your account in accordance with our Terms and Conditions.
  • Version control and changelog: We may maintain previous versions of this Privacy Policy for record-keeping purposes and will make them available upon request where reasonable. For significant updates, we will summarise the key changes (for example, clarifications to international data transfer mechanisms, additional information about your rights, or updates to the types of data we process) in the notice we provide.

Your continued use of bettiw.com after the effective date of any updated Privacy Policy will constitute your acknowledgment of the changes. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your personal data in connection with Betti.